A couple of days ago, Optimist was featured in Bloomberg Businessweek.
The piece was about something we've believed for a long time, that a computer has quietly become one of the most personal things a person owns, and that people have started treating it that way, putting real pieces of themselves into these machines instead of settling for a gray box under the desk. Seeing that idea laid out in Bloomberg, next to some of the established names in the industry and with one of our builds photographed among them, is a strange and wonderful thing to wake up to.
We started Optimist on a fairly simple bet, that a PC could be beautiful without apologizing for it, and for a long stretch that felt like a quiet argument we were mostly making to ourselves. To have it show up in a magazine like this one, framed as where the whole hobby is heading, tells us the argument was worth making.
So thank you to Bloomberg for including us, and to everyone who has ever looked at one of our machines and understood exactly what we were trying to do with it. This one means a great deal to us.
