Privacy Policy

Introduction

At Optimist ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website optimist.gg and purchase our custom gaming PCs.

By using our website and services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, and shipping address
• Account Information: Username, password, and account preferences (if you create an account)
• Payment Information: Credit card details, billing address, and transaction history (processed securely through our payment processors)
• Order Information: Product selections, custom build specifications, and order history
• Communication Data: Information you provide when contacting us, including support requests and custom build inquiries

Automatically Collected Information

When you visit our website, we automatically collect certain information:

• Usage Data: IP address, browser type, device information, pages visited, and time spent on our site
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience and analyze site usage
• Analytics Data: Information about how you interact with our website to improve our services

How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your orders, including custom build requests
• Customer Service: To respond to your inquiries, provide technical support, and handle warranty claims
• Account Management: To create and manage your account, if applicable
• Payment Processing: To process transactions securely (we do not store complete credit card information)
• Communication: To send order confirmations, shipping updates, and respond to your messages
• Marketing: To send promotional emails about new products and special offers (only with your consent)
• Website Improvement: To analyze usage patterns and improve our website functionality and user experience
• Fraud Prevention: To detect and prevent fraudulent transactions and protect our business
• Legal Compliance: To comply with legal obligations and enforce our terms of service

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our business:

• Payment Processors: To process credit card transactions securely
• Shipping Companies: To deliver your orders (FedEx, UPS, USPS, or other carriers)
• Email Service Providers: To send transactional and marketing emails
• Analytics Providers: To analyze website traffic and user behavior
• Cloud Storage Providers: To securely store data and maintain our systems

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders, or government requests)
• Protection of our rights, property, or safety
• Protection of our users or the public
• Investigation of fraud or security issues

Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new owner. We will notify you of any such change and ensure continued protection of your data.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

• Encryption: We use SSL/TLS encryption for data transmission
• Secure Servers: Your data is stored on secure servers with restricted access
• Payment Security: We comply with PCI DSS standards for payment processing
• Access Controls: Only authorized personnel have access to personal information
• Regular Security Audits: We regularly review and update our security practices

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website:

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality, such as shopping cart and checkout
• Analytics Cookies: Help us understand how visitors use our site to improve performance
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Track your activity across websites for advertising purposes (only with consent)

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

Your Privacy Rights

Depending on your location, you may have the following rights:

Access and Portability

• Request a copy of the personal information we hold about you
• Request data in a portable format

Correction and Deletion

• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal retention requirements)

Objection and Restriction

• Object to processing of your personal information for marketing purposes
• Request restriction of processing in certain circumstances

Withdraw Consent

• Withdraw consent for marketing communications at any time
• Unsubscribe from promotional emails via the link in each message

To exercise any of these rights, please contact us at support@optimist.gg. We will respond to your request within 30 days.

Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes described in this Privacy Policy
• Comply with legal, accounting, or regulatory requirements
• Resolve disputes and enforce our agreements
• Maintain business records for warranty and support purposes

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

If you believe we have collected information from a child, please contact us immediately at support@optimist.gg.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy, including:

• Standard contractual clauses approved by regulatory authorities
• Data processing agreements with third-party service providers
• Compliance with applicable data protection regulations

Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification for significant changes (if we have your email)
• Displaying a prominent notice on our website

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about the categories and specific pieces of personal information we collect
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of the sale of personal information (Note: We do not sell personal information)
• Right to Non-Discrimination: Exercise your privacy rights without discriminatory treatment

To exercise these rights, contact us at support@optimist.gg with "CCPA Request" in the subject line.

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR):

• Legal Basis for Processing: We process data based on:
• Contract performance (order fulfillment)
• Legitimate interests (business operations)
• Consent (marketing communications)
• Legal obligations (tax, accounting)
• Data Protection Officer: Contact us for DPO information if needed
• Supervisory Authority: You have the right to lodge a complaint with your local data protection authority