01 Logos
Every lockup ships in three colourways — pick one to preview and download.
02 Colours
Near Black #0E0A08
Optimist Gold #D8B06D
Gold Dark #B8913A
Maroon #3D0A14
Warm Ivory #FDF8F0
03 Type
Three faces, sized and spaced by role. Each specimen is set at its working scale.
Display Cormorant Garamond
Headlines, prices, and pull quotes.
- Size
- 2.5–4.75rem
- Line-height
- 1.0–1.1
- Tracking
- 0 (normal)
- Weight
- 300–400 · italic for emphasis
Built to be kept.
Functional Montserrat
Wordmark, nav, eyebrows, labels, and buttons.
- Size
- 0.62–0.9rem
- Case
- Uppercase
- Tracking
- 0.1–0.3em
- Weight
- ≤ 500 (ceiling)
OPTIMIST · NOCTURNE · VENTURI
Body DM Sans
Body copy, data, and captions.
- Size
- 0.9–1.1rem
- Line-height
- 1.6–1.85
- Tracking
- 0
- Weight
- 300–400
The quiet machine — set at reading size, with generous leading so long passages stay easy on the eye.
04 Imagery
Hover any photo to download it individually.
Workshop & details
6 photos 05 Rules
- Use the marks as provided — gold on near-black.
- Keep clear space equal to the height of the “O”.
- Credit “Optimist” when using our imagery.
- Recolour, stretch, rotate, or add effects.
- Recreate the wordmark in another typeface.
- Put maroon on a button, card, or UI element.